Influencer Impact: Strategist Edition by People First

Modern Problems With An Old Playbook

What it really means to build campaigns for today’s media landscape

Sep 4 • 

People First

, 

Nicole Dunger

, and 

Ryan Davis

3

August 2025

When Followers Don’t Vote and Creators Don’t Answer

You can raise $700K online, dominate the conversation, and still lose. Deja Foxx’s campaign is a case study in digital reach without local depth.

Aug 7 • 

People First

, 

Ryan Davis

, 

Nicole Dunger

, and 

Ryan Long

6

1

July 2025

Social Media Making Elections and Live Performance Cool Again?

Everyone at People First is obsessed with both Zoran’s campaign and Oh, Mary!, so we took a deep dive into their digital strategy.

Jul 10 • 

People First

5

3

June 2025

No Kings But King Algorithm

How community activists, influencers, and everyday individuals are continuing to show up in this moment

Jun 23 • 

People First

5

Trust Over Control: What Local Wins and Community Conversations are Teaching Us

This month, we’re raising a glass to community -- online, offline, and on the ballot. From happy hours to down-ballot initiatives, here’s what’s moving…

Jun 5 • 

People First

May 2025

Democrat’s Digital Wins During Trump’s First 100 Days and a New Podcast Episode with the ACLU

Welcome to People First's Influencer Impact, your guide to creators and social media driving positive change.

May 1 • 

People First

4

April 2025

Gen Z is the New Gen X (on Twitter), TikTok Tilts Trump, Conservatives Dominate Digital, & Episode 3 is Live!

Welcome to People First's Influencer Impact, your guide to creators and social media driving positive change.

Apr 3 • 

People First

4

1

March 2025

Sentiment Across Text-Based Platforms, The Social Media Quadrant, and Our New Name!

Welcome to Influencer Impact, your guide to creators and social media driving positive change.

Mar 11 • 

People First

5

February 2025

People Are Tuning Out The Trump Show

Fewer People Are Engaging with Trump Online—Here’s Why It Matters

Feb 20 • 

People First

4

January 2025

Trump’s Return: Practical Advice to Staying Engaged and Fighting Back

Insights from the web and our friends and partners on ways to push back over the next four years.

Jan 20 • 

People First

2

2024 Political and Nonprofit Creator Benchmarks + 2025 Influencer Trends

Exclusive benchmarks from People First's political and nonprofit campaigns, plus a look at 2025 influencer marketing trends.

Jan 7 • 

Ryan Davis

4

December 2024

How Trump and RFK Jr. Leveraged Microinfluencers to Drive the "Make America Healthy Again" Message

Women with followings of 1,000 to 10,000 led the conversation.

Dec 16, 2024 • 

Ryan Davis

4