Archive - What the Polls Don’t Tell Us

2024 Political and Nonprofit Creator Benchmarks + 2025 Influencer Trends

Exclusive benchmarks from People First's political and nonprofit campaigns, plus a look at 2025 influencer marketing trends.

Jan 7 •

December 2024

How Trump and RFK Jr. Leveraged Microinfluencers to Drive the "Make America Healthy Again" Message

Women with followings of 1,000 to 10,000 led the conversation.

Dec 16, 2024 •

November 2024

October 2024

Creators For Kamala - Live Virtual Event on Thursday!

Join the largest-ever mobilization of influencers and creators (and their audiences!) in support of Kamala Harris.

Oct 7, 2024 •

August 2024

July 2024

June 2024

M+R Benchmarks: How Nonprofits are Partnering with Influencers

It's important to set your influencers up for success.

Jun 6, 2024 •

May 2024

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