What the Polls Don’t Tell Us
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2024 Political and Nonprofit Creator Benchmarks + 2025 Influencer Trends
Exclusive benchmarks from People First's political and nonprofit campaigns, plus a look at 2025 influencer marketing trends.
Jan 7
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Ryan Davis
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What the Polls Don’t Tell Us
2024 Political and Nonprofit Creator Benchmarks + 2025 Influencer Trends
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December 2024
How Trump and RFK Jr. Leveraged Microinfluencers to Drive the "Make America Healthy Again" Message
Women with followings of 1,000 to 10,000 led the conversation.
Dec 16, 2024
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Ryan Davis
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What the Polls Don’t Tell Us
How Trump and RFK Jr. Leveraged Microinfluencers to Drive the "Make America Healthy Again" Message
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November 2024
Meeting in the Middle: Political vs. Non-Political Creators in the 2024 Election
Exclusive new data examines the differences in audiences reached by political vs. non-political creators during the 2024 Presidential Election.
Nov 25, 2024
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Ryan Davis
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What the Polls Don’t Tell Us
Meeting in the Middle: Political vs. Non-Political Creators in the 2024 Election
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🗳️ RSVP Now: Influencer Lessons from the 2024 Election – A Webinar
On Thursday, November 21, join People First for a discussion on the wins, challenges, and innovations in influencer marketing during the 2024 election…
Nov 14, 2024
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Ryan Davis
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What the Polls Don’t Tell Us
🗳️ RSVP Now: Influencer Lessons from the 2024 Election – A Webinar
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October 2024
Creators For Kamala - Live Virtual Event on Thursday!
Join the largest-ever mobilization of influencers and creators (and their audiences!) in support of Kamala Harris.
Oct 7, 2024
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People First
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What the Polls Don’t Tell Us
Creators For Kamala - Live Virtual Event on Thursday!
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August 2024
We Can DN-See the Future
The Top Five Themes That Put the Democratic National Convention Over the Top
Aug 29, 2024
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People First
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What the Polls Don’t Tell Us
We Can DN-See the Future
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The New Force in GOTV
How creator marking can make an impact this season
Aug 6, 2024
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People First
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What the Polls Don’t Tell Us
The New Force in GOTV
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July 2024
One Size Fits None
How Harris Can Succeed with Tailored Social Messaging
Jul 30, 2024
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People First
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What the Polls Don’t Tell Us
One Size Fits None
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2024 Influencer Election Guide - Summer Update
Now that we're 109 days out, we've refreshed the guide to include all the latest information.
Jul 18, 2024
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People First
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What the Polls Don’t Tell Us
2024 Influencer Election Guide - Summer Update
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June 2024
M+R Benchmarks: How Nonprofits are Partnering with Influencers
It's important to set your influencers up for success.
Jun 6, 2024
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People First
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What the Polls Don’t Tell Us
M+R Benchmarks: How Nonprofits are Partnering with Influencers
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May 2024
What’s Your Creativity Suppression Cost?
How to optimize your creator strategy
May 30, 2024
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People First
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What the Polls Don’t Tell Us
What’s Your Creativity Suppression Cost?
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How Campaigns & Non-Profits Can Navigate TikTok Uncertainty
The Key: It's all about diversifying your reach
May 9, 2024
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People First
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What the Polls Don’t Tell Us
How Campaigns & Non-Profits Can Navigate TikTok Uncertainty
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