What the Polls Don’t Tell Us
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Our Campaign Caused Donald Trump to Ask for a Court Martial. Here’s What We Did.
A smart and creative political influencer campaign can punch way, way above its weight.
People First
May 17
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Our Campaign Caused Donald Trump to Ask for a Court Martial. Here’s What We Did.
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People First Wins Best Microinfluencer Campaign in Politics + What The Mainstream Media Is Missing About the #TwitterTakeover.
First Some BIG News: People First won a Reed Award for Best Influencer Marketing by a Political Campaign on Thursday. We won this award while competing…
People First
May 10
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People First Wins Best Microinfluencer Campaign in Politics + What The Mainstream Media Is Missing About the #TwitterTakeover.
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¿Habla español? We’ll show you how our Spanish-speaking creators broke records and boosted engagement.
We conducted several campaigns targeting Spanish-speaking Hispanic and Latinx audiences. Those campaigns reached millions of people. One even made…
People First
Apr 19
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¿Habla español? We’ll show you how our Spanish-speaking creators broke records and boosted engagement.
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Our Peer-to-Peer Political Campaigns Broke Records. Here’s How We Did It With Whitelisting.
We have seen a lot of success in our peer-to-peer political campaigns where we cultivated relationships between campaigns and constituents. Our creators…
People First
Apr 5
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Our Peer-to-Peer Political Campaigns Broke Records. Here’s How We Did It With Whitelisting.
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Do You Want Better Results For Your Campaigns? We Proved Whitelisting Will Help You Achieve That.
We launched campaigns showing the power of whitelisting demonstrated by data from Brand Lift. Keep reading to see how this innovative relationship…
People First
Mar 22
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Do You Want Better Results For Your Campaigns? We Proved Whitelisting Will Help You Achieve That.
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Here’s Why Your Brand Should Create More Short-Form Video Content. We’ve Been Making Huge Waves.
Short-form video content is top of mind for consumers these days. We’ve launched incredibly successful campaigns on Instagram and TikTok to raise…
People First
Mar 8
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Here’s Why Your Brand Should Create More Short-Form Video Content. We’ve Been Making Huge Waves.
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The Ad Council Knew Friends and Family Were the Cure for Misinformation. We Proved It.
We tapped into a network of ‘trusted messengers’ to share personal stories about important topics to drive behaviors among their audiences.
People First
Feb 22
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The Ad Council Knew Friends and Family Were the Cure for Misinformation. We Proved It.
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Americans Like Biden’s Policies But Aren’t Giving His Administration Enough Credit For Them. Here’s How We Rewrote the Pro-POTUS Message.
We encouraged microinfluencers to post personal stories about how Biden’s policies changed their lives for the better.
People First
Feb 8
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Americans Like Biden’s Policies But Aren’t Giving His Administration Enough Credit For Them. Here’s How We Rewrote the Pro-POTUS Message.
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Truck Drivers Believe They Are Key To Democracy Yet Feel Undervalued. Here’s How We Got Them Talking.
We looked at more than 1 million social media posts to get insight into how truck drivers view democracy.
People First
Jan 25
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Truck Drivers Believe They Are Key To Democracy Yet Feel Undervalued. Here’s How We Got Them Talking.
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Democrats Missed the Mark in Virginia. But While It Went Down, We Ran an Experiment Under the Radar to See What Messages Can Break Through…
Micro-influencers break through the noise of election season. We have the receipts.
People First
Jan 11
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Democrats Missed the Mark in Virginia. But While It Went Down, We Ran an Experiment Under the Radar to See What Messages Can Break Through in Tough Elections. What We Found is a Big Deal for 2022.
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Polls Tell Us “Grandma Got Run Over By A Reindeer” Is The Worst Holiday Song, But Social Media Names This Not-Quite-“Wonderful” Tune
We looked at over 15,597 online messages to understand which holiday songs bring out the “worst” in Americans.
People First
Dec 21, 2021
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Polls Tell Us “Grandma Got Run Over By A Reindeer” Is The Worst Holiday Song, But Social Media Names This Not-Quite-“Wonderful” Tune
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Inflation Is Seen As Biden’s Fault...Except When He Uses This Key Phrase About Oil Companies.
We looked at over 1.6 million online messages to understand how to connect with voters concerned about rising prices.
People First
Dec 7, 2021
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Inflation Is Seen As Biden’s Fault...Except When He Uses This Key Phrase About Oil Companies.
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