About Influencer Impact:
Influencer Impact is where creator marketing meets real world outcomes.
We focus on how influence actually works today across social platforms, group chats, and AI driven discovery, and what that means for campaigns, advocacy, and public opinion.
Through our monthly newsletter and the Influencer Impact podcast, we break down shifts in digital culture, how audiences behave, and where smart teams are finding leverage. We cover platform changes, persuasion, and creator strategy with a focus on what is useful right now.
The Influencer Impact Podcast
Hosted by Ryan Davis and Nicole Dunger, the podcast explores the connection between influencer marketing, social impact, and politics through conversations with the people doing the work.
The focus is on how influence spreads through identity, trust, and community, and how creators operate as credible voices inside those systems. Listen here.
Built by People First
Influencer Impact is produced by People First, the leading influencer marketing agency in social impact. The team has run campaigns across elections, public health, advocacy, and commercial brands, working with thousands of creators and reaching millions of people through trusted voices.
Everything here comes from that experience. What is working, what is not, and how to apply it.
People First Substack Universe
