What the Polls Don’t Tell Us | People First | Substack

A smart and creative political influencer campaign can punch way, way above its weight.

First Some BIG News: People First won a Reed Award for Best Influencer Marketing by a Political Campaign on Thursday. We won this award while competing…

May 10

We conducted several campaigns targeting Spanish-speaking Hispanic and Latinx audiences. Those campaigns reached millions of people. One even made…

Apr 19

We have seen a lot of success in our peer-to-peer political campaigns where we cultivated relationships between campaigns and constituents. Our creators…

Apr 5

We launched campaigns showing the power of whitelisting demonstrated by data from Brand Lift. Keep reading to see how this innovative relationship…

Mar 22

Short-form video content is top of mind for consumers these days. We’ve launched incredibly successful campaigns on Instagram and TikTok to raise…

Mar 8

We tapped into a network of ‘trusted messengers’ to share personal stories about important topics to drive behaviors among their audiences.

Feb 22

We encouraged microinfluencers to post personal stories about how Biden’s policies changed their lives for the better.

Feb 8

What the Polls Don’t Tell Us

About Archive Authors

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts