What the Polls Don’t Tell Us

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We examined over 5 million online posts to understand how Americans feel about the revelations from the January 6th Hearings; here’s what we found.
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Young Americans and their families are outraged by the increase in anti-trans legislation. Here’s how they are controlling the discourse.
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Our new partnership with the Ad Council amplifies authentic voices via peer-to-peer campaigns and tackles the biggest issues facing our society today.
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A week after the court’s decision, the pro-choice community is reeling and mourning — but they’re organizing, too.
People First
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We’ve tapped into the conversations about ‘Rainbow Capitalism’ and are skilled at finding stories from LGBTQ+ creators all year long.
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We took a look at the online discourse in the wake of the shootings in Uvalde, Texas, and Buffalo, New York.
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A smart and creative political influencer campaign can punch way, way above its weight.
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First Some BIG News: People First won a Reed Award for Best Influencer Marketing by a Political Campaign on Thursday. We won this award while competing…
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