Here’s Why Your Brand Should Create More Short-Form Video Content. We’ve Been Making Huge Waves.
Short-form video content is top of mind for consumers these days. We’ve launched incredibly successful campaigns on Instagram and TikTok to raise awareness about cervical cancer and safer sex practice
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BIG TAKEAWAY: The internet is constantly evolving and becoming more centered around short-form video content like TikToks and Instagram Reels. People First is making waves in this space and has helped produce short-form video content for clients that have garnered millions of impressions across platforms.
SLEEPER TAKEAWAY: Social media is an everyday part of the lives of millions of Americans. In fact, the Pew Research Center finds the majority of Americans use platforms like YouTube and Facebook. In addition, the use of Instagram and TikTok is particularly prevalent among adults under the age of 30. But, that’s only one part of the equation.
Social media analytics site Sprout Social says:
The internet is changing, and its users’ priorities and interests continue evolving. People First is tracking the trends and keeping up with the pace. By September, we’ll have produced more TikToks for politics and advocacy than all of 2020 and 2021 combined.
Here’s how we’ve already made our mark across two advocacy campaigns:
Firebelly and Planned Parenthood Federation of America (PPFA)
Planned Parenthood turned to People First to launch their TikTok with compelling advocacy content from trans Latinx creators. Here’s how it worked:
MEET KHADIJA: She kicked off the video series with a 15-second selfie-style TikTok video asking followers how they talk to their partners about safer sex.
Khadijah’s video garnered a 16% engagement rate. Then, Elena kept the conversation going asking how people talk to their partners about HIV.
Her video earned an engagement rate of 3.65% and 40,000 views.
Samaria, Christina, and Chey encouraged friend groups to have courageous conversations about safer sex and HIV prevention.
The eight pieces of content reached more than 1.3 million people, with an overall engagement rate of 4.55%.
MANI PEDI PAP POSE!
For Planned Parenthood, we launched a successful account. This January, we started a movement. Our Cervical Health Awareness Month (CHAM) campaign generated an astonishing 33 million impressions across our platforms. Our goal was to get American people with a cervix fired up about cervical cancer prevention with a fun and inclusive campaign. In fact, we doubled our reach from CHAM 2021 and increased mentions of cervical health.
MEET ALYSHIA: She kicked off Cervical Health Awareness Month with a bang when she released our exclusive song “Mani, Pedi, Pap, Pose” with a catchy dance.
More than 40 creators joined her in dancing, and the video was played more than 32,000 times on TikTok alone. “Mani, Pedi, Pap, Pose” was designed with TikTok in mind as it created an easy trend for creators to follow. Creators built off of each other’s renditions throughout the month.
ANOTHER BIG THING:
We started the 25&Alive TikTok account from scratch for CHAM 2022. We grew the page to more than 6,000 followers and more than 10,000 likes by the end of the month.
A designer, Peace Lubangi, helped us to create our first-ever creator animation for the 25 & Alive TikTok. The 30-second video highlighted how simple it is to get a Pap test.
The animation received more than 24,000 views and 1,000 likes.
MEET DREW: She brought her comedic flair to her 59-second healthy habits TikTok where she encouraged her followers to schedule a Pap Test. Her followers were especially appreciative of her inclusive use of the phrase “people with a cervix.” One comment alone gained 16,000 likes. To date, her video has more than 280,000 likes.
Over the course of CHAM 2022, our organic and paid impressions reached 33 million people on TikTok and Instagram, with an average engagement rate of 9.2%.
THE BOTTOM LINE:
People First produces cross-channel videos on growing social media platforms like TikTok and Instagram Reels for clients centered on politics and advocacy. As audiences demand more short-form videos on these platforms, People First meets this need. We have seen incredible success in our video-driven campaigns, with millions of eyeballs on our content. Our holistic content approach means we can get your campaign video on TikTok, Instagram, YouTube, and Twitch. Our clients own all the rights to any videos produced, and we’ve even had content used for broadcast TV buys and OTC. Reach out to firstname.lastname@example.org to schedule a demo.