Micro-influencers break through the noise of election season. We have the receipts.
Microinfluencers prove highly effective in shielding candidates from misinformation.
We conducted several campaigns targeting Spanish-speaking Hispanic and Latinx audiences. Those campaigns reached millions of people. One even made…
We examined nearly 25 million online messages to gauge how Americans feel about the SCOTUS decision on Dobbs v. Jackson to better understand targeting…
Reflecting on how we have used digital this election cycle to better understand what we can learn from the 2022 midterms.
Let’s look at how microinfluencers can play a critical role in GOTV efforts online.
A week after the court’s decision, the pro-choice community is reeling and mourning — but they’re organizing, too.
While many of us may be on the edge of our seats waiting to see what happens next, other (younger) audiences aren’t feeling the same.
Let’s take a closer look at how we can tap into the online discourse and turn support for student loan forgiveness into action at the polls.
We analyzed Pennsylvania Democrats John Fetterman and Josh Shapiro's online campaign strategy to determine how they have managed to stay ahead of their…
Young Americans and their families are outraged by the increase in anti-trans legislation. Here’s how they are controlling the discourse.
Our new partnership with the Ad Council amplifies authentic voices via peer-to-peer campaigns and tackles the biggest issues facing our society today.