Micro-influencers break through the noise of election season. We have the receipts.
We conducted several campaigns targeting Spanish-speaking Hispanic and Latinx audiences. Those campaigns reached millions of people. One even made…
First Some BIG News: People First won a Reed Award for Best Influencer Marketing by a Political Campaign on Thursday. We won this award while competing…
We looked at more than 1 million social media posts to get insight into how truck drivers view democracy.
We have seen a lot of success in our peer-to-peer political campaigns where we cultivated relationships between campaigns and constituents. Our creators…
A smart and creative political influencer campaign can punch way, way above its weight.
We launched campaigns showing the power of whitelisting demonstrated by data from Brand Lift. Keep reading to see how this innovative relationship…
Short-form video content is top of mind for consumers these days. We’ve launched incredibly successful campaigns on Instagram and TikTok to raise…
We encouraged microinfluencers to post personal stories about how Biden’s policies changed their lives for the better.
We tapped into a network of ‘trusted messengers’ to share personal stories about important topics to drive behaviors among their audiences.
We looked at over 3.75 million online messages to understand how communicators can galvanize young voters around reproductive rights.
We looked at over 1.6 million online messages to understand how to connect with voters concerned about rising prices.